Home

Looking to Increase Your eBay Sales? Write a Better Auction Title than This One!

Tue, 09/18/2007 - 22:18 — EbayBlog

When selling on eBay, your keyword description isn't the only chance you have at creating a title. You can also create benefit-oriented auction titles that emphasize keywords much less in the body of your description. Just use HTML to create larger fonts and dark colors if you insist on using color in the title.

Why do this? Because titles draw in readers and buyers. As David Ogilvy is famous for putting it, "Your headline is the ticket on the meat" (paraphrased). The headline draws in those who would be interested, compelled, in need, etc. It's the first test that filters out those who are hungry for meat and those who are not.

The title needs to include benefits that pertain directly to the needs of the reader and the features of the product, of course. That's the practical side of the process. The creative side involves catching the attention of passers by.

I read a headline in the newspaper this morning that stopped me in my tracks. It was very creative and it got me to read an article that I wouldn't have read in a million years given another less interesting headline. Here it is: "Women Get Shot at Hunting." Clever, ay? The article was about how a national program gives females a chance to learn about the sport.

You might say that the item title isn't selling anything... but I'd say otherwise. Newspapers sell entertainment and information to curious readers. If they don't make the reader curious, they fail. They succeeded in this instance.

So.. I urge you to get creative, test out headlines and track your eBay sales to figure out which titles draw in your meat buyers. Do simple A-B testing to test headlines against non-headline descriptions. Or test distinctly different titles head-to-head. Even the smallest insights will offer tremendous value and move you toward more auction sales and profits.

» See also:
Increase Sales by Writing a Good Description for Your eBay Items

Want to Make a Lot of Money and Be Successful on eBay? Say NO to Drop Shipping!

[via allbusiness.com]


Bookmark/Search this post with:
  • Delicious
  • Digg
  • Reddit
  • Magnoliacom
  • Newsvine
  • Furl
  • Facebook
  • Google
  • Yahoo
  • Technorati
  • Icerocket

Comments

Tue, 01/06/2009 - 04:13 — Seasol (not verified)

Hi! i am interested in

Hi! i am interested in making money from blog, could you please give me some tips about it.

================================================

Seasol

Thu, 01/19/2012 - 03:06 — ngr

Yet on pomegranate diet

Yet on pomegranate diet pills Wednesday this formidable slim pomegranate Old Guard was forced super slim to make way for the super slim diet pills new as Web powerhouses super slim green lean body capsule backed by Internet activists super slim pills rallied opposition to the super slim pomegranate legislation through super slim pomegranate diet pills Internet blackouts and cascading super slim pomegranate pills criticism, sending an unmistakable super slim pomegranate weight loss capsule message to lawmakers grappling with new media issues mess with the Internet.

Tue, 01/03/2012 - 07:38 — afra99

While you are hunting for

While you are hunting for the luxury articles to improve your social status,think of discount christian louboutin pumps,which you could absolutely be interested with.Wear the delicate christian louboutin shoes would make you feel glory,for its luxuriant and noble.Take your free time to visit christian louboutin online.Both men and women will be easy to fall in love with discounted christian louboutin shoes.For women,they are dream to wear cheap christian louboutin shoes to make themselves look more sexy.christian louboutins on sale can make a woman more beautiful and more charming,and also make her sexier.

Tue, 01/03/2012 - 07:38 — afra99

discount moncler jackets

discount moncler jackets sale provide to you the latest cheap moncler clothing for you to enjoy this cheerful winter time.Share this great website moncler store to your families and friends,all kinds of luxuriant unique cheap moncler coats could absolutely make you exciting.To have a warm winter with kids moncler jackets which provide ultimate comfortable and relaxed to your lovely kids.Many stylish man like to wear men moncler coats,for the unique delicate designs with fashional styles.

Tue, 01/03/2012 - 07:38 — afra99

One piece of Moncler

One piece of Moncler Outerwear not only have the fashional surface,the cheap moncler coats also with warm fabrics could make you feel comfortable.moncler jackets sale new arrival,provide the latest styles for women.Women will enjoy the comfortable and relaxed when they wear our discount moncler jackets.For many people,monclers on sale is a reliable trademark,they are prone to choose the moncler usa to pass the freezing winter.

Tue, 01/03/2012 - 07:38 — afra99

The outstanding discount

The outstanding discount christian louboutin shoes bring people shine for its luxuriant surface with exquisite designs.Our christian louboutin heels lauched the latest series of superb christian louboutin shoes for you to choose,you could absolutely find out whatever style of cheap louboutin sale you like from this great online shop.Christian Louboutin Bridal is amazing superb that would make you look stylish at once you wear it.With authentic high quality and perfect design,how can't you fall in love with these famous Christian Louboutin Boots?

Tue, 01/03/2012 - 07:39 — afra99

Top famous branded Christian

Top famous branded Christian Louboutins are loved by so many celebrities and famous stars in the worldwide,get ready to snapping your favorite Discount Christian Louboutin Shoes up!If you are going to attend a party,wear Christian Louboutin Heels could bring you the luster.christian louboutin wedding could make you sexy attractive instantly,no matter what type of style you are.All the latest designs of christian louboutin booties are lauched on Louboutins Online for you to choose.

Sat, 02/04/2012 - 02:10 — goodseo

Louis Vuitton Belts is

Louis Vuitton Belts is striking the momentum of the explosion. With DuGuBo to action. Dense pale green gas from the wall and began to rise up. In addition to both Louis Vuitton Knockoffs the strong against the wall outside, the pale green gas in the spread GuanCheng head almost every other place corner. Look full of eerie.
At first, the Louis Vuitton Handbags is very fade, and did not cause the attention of the soldiers here eternal empire, but, when the first bellow to ring, more than the first white tiger attacks into the soul of lions more strong riots happened. The first Louis Vuitton Outlet is a bellow out archers, in his arrow bow of time, suddenly found that his hand don't know when to become a green, frozen feeling moment came from the Louis Vuitton Online position of the heart, his bellow, is in great fear the outbreak.
Next minute, Louis Vuitton Outlet whole into blackish green color, the color with a blood jet, the whole people have quietly fell.

Sat, 02/04/2012 - 02:10 — goodseo

The Christian Louboutin

The Christian Louboutin Outlet whole inside shanhaiguan pass the eternal soul empire division almost eighty percent above all in the ChengTou, when the dense fog around the green walls, they found that his body has begun to place to go green. Some in the previous battle has been injured, and immediately you poison hair die, even soul force higher, also can clear feel the cold Christian Louboutin breath is spread to the whole body.
That's not the soul power to block, the more world soul force, blood running speed faster, dead also faster, the whole Christian Louboutin case GuanCheng head, were full of a layer of green luster. Don't say you one of the eternal empire soul masters, even a first day on this side of soldiers is also a empire of horror. The voice of the cry all reduced many. An avalanche and Louboutin Outlet, the captain of the eye, the two of them with felt deep terrorist. An avalanche and uncle snow star on the prince and poison of the douro a very close relationship.
However, with after Louboutin Pumps was exposure to strong men is more and more, especially like father and son of the top three tang as strong, make they have some ignore poison the existence of the Christian Louboutin UK store.